Sapna Shah, Principal

Sapna ShahSapna Shah is an angel investor, retail expert and three-time entrepreneur. Through Red Giraffe Advisors, Sapna makes angel and early-stage seed investments in retail, fashion and consumer start-ups and offers advisory services to early-stage companies. Select investments include: Stantt, Swoonery, Modalyst, Monica + Andy, Futurestay, The Wing and Iterate Studio. Sapna is a member of the Board of Directors of New York Angels, one of the most active angel groups in the world.

Prior to Red Giraffe Advisors, Sapna co-founded and led Retail Eye Partners, a successful independent Wall Street equity research firm for eight years. At Retail Eye, Sapna assessed the monthly and quarterly performance of major retailers in the specialty, big box and department store sectors through intensive channel checks and analysis. Simultaneously, in 2012, Sapna co-founded a menswear e-commerce retailer, Mind the Chap, and led the Marketing and Web Development areas of the company. She also has over eight years of experience working for retailers in the specialty apparel and home furnishings sectors.  Prior to the founding of Retail Eye Partners, Sapna was Executive Director of Strategy and Customer Insight at Linens ‘n Things, Inc. In this capacity, she was responsible for customer targeting and segmentation, market and consumer research, corporate strategic planning, new business rollouts and competitive benchmarking. Prior to Linens ‘n Things, Sapna was Director of Strategic Planning & New Business Development at Ann Taylor, where she worked on launching Ann Taylor’s e-commerce site, developing a color cosmetics line, visioning the store of the future and improving store operations.  Sapna also has experience at Gap, Inc. Previous to her career in retail, Sapna worked in investment banking at Punk, Ziegel & Knoell and at Morgan Stanley as a credit analyst.

Sapna received her B.S. in Economics from the Wharton School as well as a B.A. in East Asian Studies from the College of Arts & Sciences at the University of Pennsylvania. She received her M.B.A. from Columbia Business School.


Board Roles

Board Member of Modalyst, an online wholesale platform.



Board of Directors – New York Angels

Entrepreneurial Sounding Board Practitioner – Columbia Business School (2014-2016)

Entrepreneur in Residence – The Wharton School, University of Pennsylvania (2015)

Judge – Wharton Business Plan Competition (2015-2016)

Coach and Judge – NYU Stern $200K Entrepreneurs Challenge (2014-2016)

Judge – Women Startup Challenge (2016)

Mentor – TrendSeeder

Mentor – XRC Labs


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