Entrepreneurs often ask me for great resources for fundraising and specifically, for retail/ecommerce-related analytics resources.  Here are some of the ones I think are most useful.


Events Worth Attending:

Retail X Series founded by Sapna Shah

Point 25 Initiative founded by Alicia Syrett

The New York Supply Chain Meetup founded by Brian L. Aoaeh & Lisa Hellebo

Venture Crush at Lowenstein Sandler


Fundraising Resources:

Optimizing Your Elevator Pitch by Sapna Shah

All the Public Startup Pitch Decks in One Place by Andy Sparks

Raising Money From Strangers by Adam Quinton (this is a 3-part post – the link goes to Part 1)

30 Questions Investors Ask During Fundraising by Alex Iskold

11 Questions Founders Need to Ask Investors During the First Meeting by Alex Iskold

How Hard is it to Generate a 10x Return on an Investment by Rob Go

The Fundraising Wisdom That Helped Our Founders Raise $18B in Follow-on Capital by First Round Capital (focused on follow-on capital, but worth a read even when raising a seed round)

7 Things You Must Know Before Pitching a Group of Angels by Alicia Syrett

Equity Investment Simulation by Own Your Venture (useful for understanding dilution)

Sample Documents for a Seed Financing (including sample term sheet, SPA, IRA and certificate of incorporation) by New York Angels

Snag the Best Advisors for Your Startup by Amy Chang in the First Round Review

The Truth About Convertible Debt by Mark Suster

Cap Tables by Fred Wilson

AngelCalc by Geoff Ralston (useful dilution tool when notes are converting into equity)

The Damaging Shortcuts Entrepreneurs Take When Raising Money by Ed Zimmerman

The Search for Product-Market Fit by Jeff Bussgang

What Should You Send a VC Before Your Meeting by Mark Suster


Investor Lists:

VC Finder (New York) by Morgan Polotan, Jason Raziano, Dimitris Kouvaros, Courtney Nelson, Jason Black, Sumeet Shah

Diverse Investors List by Founders for Change

List of Female Angel and Early Stage Investors in Tech by Mackenzie Burnett


Retail and  Ecommerce Analytics Resources:

Modeling the Effect of Seasonality in Startup Financial Models (excel model available for download) by Sapna Shah

Understanding Cohort Analyses: both subscription and eCommerce businesses by Claire Fauquier

Churn: The Churn Rate Formula and Definition by Elizabeth Kraus

The Startup Metrics Cheat Sheet: How to Calculate What You’re Expected to Know by Elizabeth Kraus

Calculating Lifetime Value by KissMetrics

The Periodic Table of E-commerce by CB Insights


Other Great Reads:

How New Startups Can Win at PR by First Round Review

Designing the Ideal Board Meeting Series by Seth Levine (series of multiple posts)


Retail/Fashion-Tech Incubators/Accelerators in NYC:


New York Fashion Tech Lab

XRC Labs

Friends of eBay


Newsletters I Enjoy Reading:





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