Entrepreneurs often ask me for great resources for fundraising and specifically, for retail/ecommerce-related analytics resources.  Here are some of the ones I think are most useful.

Events Worth Attending:

Retail X Series founded by Sapna Shah

Point 25 Initiative founded by Alicia Syrett

The New York Supply Chain Meetup founded by Brian L. Aoaeh & Lisa Hellebo

Venture Crush at Lowenstein Sandler

Fundraising Resources – Decks and More:

Optimizing Your Elevator Pitch by Sapna Shah

The Ideal Email Deck by Elizabeth Yin

All the Public Startup Pitch Decks in One Place by Andy Sparks

Fundraising Resources – How to Run the Process:

Raising Money From Strangers by Adam Quinton (this is a 3-part post – the link goes to Part 1)

Building an Investor Pipeline Spreadsheet by Jenny Fielding

Raising Seed Capital? Here’s Your 2018 Guide by Parul Singh

30 Questions Investors Ask During Fundraising by Alex Iskold

11 Questions Founders Need to Ask Investors During the First Meeting by Alex Iskold

The Investor Playbook for Sourcing a Lead Investor in NYC by Lylan Masterman

The Fundraising Wisdom That Helped Our Founders Raise $18B in Follow-on Capital by First Round Capital (focused on follow-on capital, but worth a read even when raising a seed round)

7 Things You Must Know Before Pitching a Group of Angels by Alicia Syrett

What Should You Send a VC Before Your Meeting by Mark Suster

Fundraising Resources – Structures & Cap Table Math:

Sample Documents for a Seed Financing (including sample term sheet, SPA, IRA and certificate of incorporation) by New York Angels

The Anatomy of a Term Sheet 101 by Brian Laung Aeoeh

The Truth About Convertible Debt by Mark Suster

Cap Tables by Fred Wilson

The Damaging Shortcuts Entrepreneurs Take When Raising Money by Ed Zimmerman

Equity Investment Simulation by Own Your Venture (useful for understanding dilution)

AngelCalc by Geoff Ralston (useful dilution tool when notes are converting into equity)

How Hard is it to Generate a 10x Return on an Investment by Rob Go

Fundraising Resources – Other Considerations:

The Search for Product-Market Fit by Jeff Bussgang

Want to Raise a Series A? Be Smarter at Seed by David Franke

Snag the Best Advisors for Your Startup by Amy Chang in the First Round Review

Investor Lists:

VC Finder (New York) by Morgan Polotan, Jason Raziano, Dimitris Kouvaros, Courtney Nelson, Jason Black, Sumeet Shah

Diverse Investors List by Founders for Change

List of Female Angel and Early Stage Investors in Tech by Mackenzie Burnett

14 Venture Firms That Are Helping to Close the Massive Gender Funding Gap by Kimberly Weisul

Lead Investors by Round (NYC only) by Lylan Masterman

Retail and  Ecommerce Analytics Resources:

Modeling the Effect of Seasonality in Startup Financial Models (excel model available for download) by Sapna Shah

Understanding Cohort Analyses: both subscription and eCommerce businesses by Claire Fauquier

Churn: The Churn Rate Formula and Definition by Elizabeth Kraus

The Startup Metrics Cheat Sheet: How to Calculate What You’re Expected to Know by Elizabeth Kraus

Calculating Lifetime Value by KissMetrics

DTC Metrics, Explained by Zachariah Reitano

The Periodic Table of E-commerce by CB Insights

Introducing the Lightspeed Standardized Ecommerce Model by Alex Taussig

Other Great Reads:

How New Startups Can Win at PR by First Round Review

Designing the Ideal Board Meeting Series by Seth Levine (series of multiple posts)

Retail/Fashion-Tech Incubators/Accelerators in NYC:T

Ember Lab

New York Fashion Tech Lab

XRC Labs

Newsletters/Podcasts I Recommend:



Startup Podcasts Worth Listening to:

Startup/Business Books Worth Reading:

  • Startups and Downs by Mona Bijoor
  • Keep Your Customers by Ali Cudby
  • Build Your Dream Network by J. Kelly Hoey
  • Invisible Influence by Jonah Berger
  • The Messy Middle by Scott Belsky