Resources

Entrepreneurs often ask me for great resources for fundraising and specifically, for retail/ecommerce-related analytics resources.  Here are some of the ones I think are most useful.

 

Event Series Worth Attending:

Retail X Series founded by Sapna Shah

Point 25 Initiative founded by Alicia Syrett

 

Fundraising Resources:

Optimizing Your Elevator Pitch by Sapna Shah

All the Public Startup Pitch Decks in One Place by Andy Sparks

Raising Money From Strangers by Adam Quinton (this is a 3-part post – the link goes to Part 1)

30 Questions Investors Ask During Fundraising by Alex Iskold

11 Questions Founders Need to Ask Investors During the First Meeting by Alex Iskold

The Fundraising Wisdom That Helped Our Founders Raise $18B in Follow-on Capital by First Round Capital (focused on follow-on capital, but worth a read even when raising a seed round)

7 Things You Must Know Before Pitching a Group of Angels by Alicia Syrett

Equity Investment Simulation by Own Your Venture (useful for understanding dilution)

Sample Documents for a Seed Financing (including sample term sheet, SPA, IRA and certificate of incorporation) by New York Angels

Snag the Best Advisors for Your Startup by Amy Chang in the First Round Review

The Truth About Convertible Debt by Mark Suster

Cap Tables by Fred Wilson

AngelCalc by Geoff Ralston (useful dilution tool when notes are converting into equity)

VC Finder (New York) by Morgan Polotan, Jason Raziano, Dimitris Kouvaros, Courtney Nelson, Jason Black, Sumeet Shah

 

Retail and  Ecommerce Analytics Resources:

Modeling the Effect of Seasonality in Startup Financial Models (excel model available for download) by Sapna Shah

Understanding Cohort Analyses: both subscription and eCommerce businesses by Claire Fauquier

Churn: The Churn Rate Formula and Definition by Elizabeth Kraus

The Startup Metrics Cheat Sheet: How to Calculate What You’re Expected to Know by Elizabeth Kraus

Calculating Lifetime Value by KissMetrics

The Periodic Table of E-commerce by CB Insights

 

Retail/Fashion-Tech Incubators/Accelerators in NYC:

Trendseeder

New York Fashion Tech Lab

XRC Labs

 

Newsletters I Enjoy Reading:

Retail/Ecommerce-related:

 

Investing-related:

 

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